The Networked Planet was born as a digital consultancy in 2009. With roots in local publishing, we saw the future as a digital replica of the influence and marketing strategies that have been with us for the past 50 years.
In 2017, we put together the “Dream Team” of creative strategists, media buyers, designers and writers to work with regional and national clients. We also bought a local publishing company, Creative Loafing, to stay on the cutting edge of digital trends, design and content.
We are trilingual – we speak the language of creatives, geeks and media.
We have a small but enviable roster of clients who are both big thinkers and, most importantly, people we want to go to dinner with.
PERSON TO PERSON.
HUMAN TO HUMAN.
GEORGIA TO GEORGIANS.
GEORGIANS ABOUT GEORGIA.
- Explain to a variety of audiences what the census is and why it matters to them PERSONALLY.
- Demonstrate how easy it is to participate, and boost awareness of the timing and process.
- Project a message that the Georgia census is being conducted in an ethical, fair and non-partisan manner and is dedicated to a count that represents the entire population
TV Spots, Radio Spots, Digital Media, Social Media, Premiums, Posters, Coloring Books, Sponsored Appearances, etc.
|Every||aunt, sister, brother, mother, father, uncle, cousin, niece, nephew, grandma, grandpa, grandson, granddaughter, papa, momma, gaga, sister-in-law, second cousin, brother-in-law, great aunt, great uncle, stepsister, stepbrother, mother-in-law, father-in-law, son, daughter, aunt, boyfriend, fiancé, friend, partner, girlfriend, grandchild, half-brother, half-sister, husband, wife, parent, twin, friend.|
|One||Alice, Jeffrey, Asia, Steve, Monique, Jamal, Kay, Paul, Ashley, Nia, Roger, Pam, Marquis, Kim, Maria, Joseph, Andre, Mohammad, Daniel, Oliver, Madeline, Robert, Jose, Deja, Bruce, Chin, Carlos, Abigail, Sofia, Don, Feng, Gary, Rebecca, Tyrone, Hunter, Jackie, Hiromi, James, Kane, Norman, Sam, Genevieve, Sanjay, Taran, Grinnell, Xiu, Adeline, Cody, Claire, DeShawn, Allison, Luke, Malik, Holly, Jasmine, Maxwell, Alexus, Carol, Xavier|
|Counts||highway construction, SNAP, WIC, IDEA, school lunches, prenatal care, baby formula, diapers, homes, childcare, postpartum care, nutrition for newborns, long-term care, healthy food for growing kids, new roads, government representation, Medicaid, Head Start, nursing home care, aiding the blind and the disabled, assisting the elderly, PeachCare for Kids, foster care, adoption assistance, transportation to medical appointments, public housing, helping end homelessness|
Audience development requires an emotional connection between a brand and its most enthusiastic followers. With strong creative, the brand message can be introduced into likely early adopters on its way to a broader appeal. Success comes when an individual feels an affinity to the brand and is reinforced by communities that are important to that person.
We know how to build audiences. Online, Offline, Digital, Traditional, In the Moment.
BA Albert, Creative Director
Ben Eason, Managing Director
Sal Kibler,Account Director
Lynette Fine, Modco Media, Media Director
Mark Kooyman, Experience Insight Group, Research & Discovery
Carrie Karas, Sr. Account Executive
Andrew Cylar, Sr. Account Executive
Jennie Eason, Operations
Ed Gilmore, Digital Campaigns
Ema Carr, Social Media
Caroline Avila, Social Media
Tony Paris, Content Editor
Matthew Warhol, Content/Social
Jon Lockin, Content/Social
Jim Harris, Technical Director
Dream Team CopyWriters, Diana Haney, Duncan Stone
Dream Team Designers, Katy Barrett, Albert Fiegler, Troy King, Ben Spangler, Jeff Stewart, Blake Tannery,
Dream Team Content Writers, Doug DeLoach, Kevin Madigan, Noel Mayeske
Dream Team Web Developers, Jonny Bradley, Jennie Eason, Victor Emanouilov, Jon Lockin, Luci Masek,
Mark Green, MediaBrain, Big Data Consultant