We take a classic publishing commerce approach that examines the contextual environment of successfully performing campaigns across all platforms in the marketing mix: marketplace, lead generation, directories, search, display, mobile, social, email and offline/traditional. Through an understanding of audience intent we identify the key factors of successful ad messaging and targeting, achieving optimal ROI for advertisers.
- Ad Performance: We have solid understanding of the intersection between Audience and Advertisers across all digital platforms.
- Audience Data: We bridge offline and online market data to help publishers grow audiences and advertisers to scale their business.
- Products and Platforms: We run 100+ campaigns each month across all platforms and bring best in breed solutions for industry verticals and audience segments.