The new marketing model is a vast improvement over past practice. The digital marketing platform offers an amazing array of targeting options and different forms of media - social, search, mobile, desktop, etc. - that allow for much more precise and efficient delivery of the ad message. New technologies allow for robust ways to stay in touch with existing customers and to capture the attention of potential customers.
From this campaign architecture, we are able to measure most actions on the web, monitor each stage of the buying funnel, determine profiles of ideal customers or audience, and then build customer or audience acquisition strategies to continuously improve results.