ben at thenetworkedplanet.com
The Networked Planet Products
- Display - General Banner Campaigns
- Display - Retargeting Campaign
- Search - Google/BING Search Management
- Social - Social Media Management
- SEO for Make-Model Searches
- Custom Auto Lead Programs
- Craigslist for Auto Dealers
- Used Car Inventory SEM
- Auto Service Loyalty Program
Small Business Programs
- Getting Started with Digital Marketing
- Search for Small Businesses
- Banner Programs for Small Business
- Site and Call Tracking Services
- Customer Data/Lifetime Customer Value
- Mobile Coupon Programs
Our experience and familiarity with a wide array of business models gives us an advantage over single platform ad tech companies. We use different approaches for different business segments:
Auto Dealers: We've worked across all aspects of auto marketing from Tier 2, new and used car leads, SEO, SEM, dynamic creative, banners, as well as interfaces with all the big classifieds sites like craigslist, Yahoo & AOL autos. Our specialty is developing innovative uses for auto feeds in campaigns and use of data to strengthen each element of the campaign.
Real Estate Agencies: Similar programs to Autos with use of feeds across diverse platforms. With Zillow and Trulia dominating the space, there is a perception that all real estate marketing begins and ends with these two players. There are a number of interesting feed based plays as well as social, search and display approaches that can be more effective than scraping in the lead gen space.
Travel, Financial Services, Health Care and Multi-Store Retailers: The specificity involved in certain industries calls for scalable search and search/banner campaigns tied to data and customer acquisition. Programs include acquisition modeling, 1st party data capture, analytics, call and performance tracking, and creative optimization.
Restaurant and Entertainment: For lifetime value customer campaigns, we design social fan acquisition programs integrated with mobile offers, and place & directory based tools. These campaigns are supplemented with broad run of exchange and high visibility local web and mobile display campaigns. Ties to ticket conversion can build performance models.
Local Services and Retail: The rise of the mobile platform has forced all the web giants to put a heavy focus on local markets. The beneficiaries of this are small mom and pop businesses that can easily compete on service and community connectedness at the expense of chains. We love to work with local businesses to even the playing field that has favored big chains for the past 20 years.